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Thought Leadership

Adam Bryant

Do you really want that promotion?

October 11, 2021

Many powerful forces push high-performers into bigger jobs. But we should ask if that’s the right move.

If you are good at your job, all sorts of push–pull forces within your organization—and society at large—will propel you into bigger roles with more responsibilities, including managing people for the first time or taking on larger teams.

And many people understandably want those bigger jobs, and the reasons go beyond the pay bump that often comes with promotions. It’s called a career ladder for a reason: it’s something to climb. As human beings, we are wired to strive for greater status, and all the markers that come with it: titles, more pay, and a better office (at least, back in the day when people had offices). Social media platforms amplify that dynamic, because we share our titles with the world.

Within organizations, there can also be an assumption that all high-performers want to move higher. So, as managers assess and develop talent to be future leaders, the default belief at many companies is that people will want to move up—a point that I hadn’t quite appreciated until I interviewed Shawna Erdmann, the senior vice president of learning at Comcast, the telecommunications multinational based in Philadelphia.

“Often the leaders of a company, including boards and HR, will pick and choose among upcoming executives for promotions, but no one ever has a conversation with that individual to ask them, ‘What do you want to do? What are your ambitions? What do you see as your goals or your next steps?’” she said. “So often we miss that critical piece and then we wonder why, when we elevate someone, they might not do as well as we expected. But nobody ever asked them, ‘Do you really want that job?’ Maybe they were just super happy making a difference at their particular level, and they didn’t have the ambition to do the next thing. We need to get better at having those conversations.”

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The ExCo Group’s Adam Bryant wrote this article for his column in Strategy + Business. It was originally published here.